Wednesday, October 12, 2011

The Digital Life of Reily

The wave of the sustaining digital life is swiftly approaching. With Facebook’s upcoming release of their “Timeline” tool (, everyone will soon be shifting their focus from the meaningless last minute to the meaningful last decade. “Big Picture” thinking is hardly in lock-step with an online culture that is generally more interested in speed and convenience. Nevertheless, Maslow will proud that many of us will likely evolve from “Love/Belonging” (e.g. making Facebook friends) to “Esteem” (e.g. winning at Facebook games) and now to Self-Actualization (e.g. building a Facebook Timeline). 

Will it take off? I fully expect that in some way, shape, or form, the idea of a digital profile to represent your life experience is to here to stay. I have to admit, I like Facebook’s concept video and I won't be surprised if they have success with this, provided they’re out front and learning from the behaviors of their users (which they traditionally don’t). In the meantime, however, I expect to hear plenty about Facebook’s confusing privacy settings and tricky “opt-out” policies and you know someone is going to miss out on their precious dream job due to pictures that were taken with after a beirut tournament 12 years earlier in college. 

Clive Thompson just wrote about this same trend in the most recent Wired Magazine with a piece on “Memory Engineering” (
He primarily focuses on a Foursquare plug-in called 4SquareAnd7YearsAgo ( that “finds your check-ins from precisely one year earlier and emails you a summary”. Programmer Jonathan Wegener is working from good insight when he says “there are so many trails we leave through the world,” Wegener says. “I wanted to make them interesting to you again.” I hate to pick on ideas, but this feels like it’s not stepping the right direction towards more meaningful digital longview. 

I like the idea of the fun of memories from the past popping up, but Foursquare check-ins that arrive every morning pointing back exactly 365 days? Why am I living vicariously through myself from a year ago? I imagine that only 1 out of 100 days messages might be slightly interesting (e.g. “what a great day. Can’t believe that was a year ago”), but if the event was that big of a deal, it shouldn’t shock you that it was a year ago. In other words, there’s no concept of surprise or discovery, and you’re really not building a sustained narration because you’re just getting check-ins from the ghost of Foursquare past. Now, if they add some randomization and customization, then we might be talking… I might like a weekly email that tells me other things I’ve done over the past few years during this week, including places I went, pictures I took, and people I spent time with. It’s worth noting that Thompson also mentions other apps for tracking personal experiences, such as Memolane and Patchlife.

Admittedly, I may sound a bit bitter, and I probably am. Some of us have been talking about a likely shift towards a sustaining digital timeline for probably two years now. Unfortunately, the closest thing I have to proof is a moleskin page or two from 2009 and a Google Document from “76 days ago” with notes about an app that will “capture a timeline of events; share and follow timelines”. Now, we’re watching the wave take shape without a board to paddle on. Yet, such is life in the fast moving digital age. Fortunately, we have been tossing around one other idea that complements this whole movement, but I think we might let it pass and go find a new wave. I’m sure I’ll get reminded of this one in a year anyway. 

1 comment:

  1. Great post! I?m just starting out in community management/marketing media and trying to learn how to do it well - resources like this article are incredibly helpful. As our company is based in the US, it?s all a bit new to us. The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the fact that your product is useful in that case